Malaysia government through the National Automotive Policy (NAP 2014) & Malaysia Automotive Institute (MAI) have always placed a high emphasis to improve and enhance the services in the automotive ecosystem for the benefits of the public. The NAP 2014 focuses to give consumers greater benefits that include costs transparency, enhanced level of repair and services with proper procedures and qualification of mechanics, spare parts standardization, insurance coverage and others.
NAP 2014 would fulfil the need to standardize the local automotive after-market industry, as this industry has a direct impact on the consumer. The NAP 2014 initiatives will assist to set proper systems to standardize all of the stakeholders in the after-market that includes workshops (independent or franchised), tyres and accessories shops, spare parts dealers (new and used parts) and car dealers.
Part of the initiatives taken by MAI for the automotive aftermarket is to support the car workshop to be more competitive, proficient and customer-centric. MAI initiative through its primary app MAGIS (MAI Automotive Garage Information System) and its complementary CarBengkel app for workshop enables workshop to compete in term of competitive pricing, fast service, better customer service as well as retention and transparency.
While MAGIS intends to improve competitiveness in every car workshop, the CarBengkel apps provides a competitive solution to their automotive needs. The public will benefit from CarBengkel app for car owners, through the most reasonably priced services and repair as well as having the platform to request for quotation for any services and/or repair for their vehicle. It is MAI’s vision for the public to have access to the pricing of all parts and services listed by workshops. The public too can benefit from the convenient of having their car being picked up for servicing or repair.
CarBengkel will also enable new car buyer to view and book through his/her handphone, the schedule of their next service to maintain its manufacturer’s warranty as well as view the cost of service. Every car buyer should know the cost and also the frequency for their warranty service maintenance. Through CarBengkel, new car buyer will be reminded of their compulsory service to maintain their car warranty. It is our vision to further improve the cost of car ownership, reduce the cost of car maintenance and make it more convenient for customer to attend to their car servicing and repair needs.
M Madani Sahari
Chief Executive Officer
Malaysia Automotive Institute
CarBengkel is a Malaysian startup and a product made successful by the seed grant from Cradle Fund Sdn Bhd, an agency of Ministry of Finance, Malaysia. On the backdrop of rising cost of living and car maintenance being our second biggest expenditure, CarBengkel promotes competition for the benefits of users through fast response, best service and most reasonably priced by leveraging on GPS, PUSH and mobile technology.
On the demand side, most car owners wasted so much time waiting and queuing for their car to be service and to drive around in search for the best price. Car owners too are constantly concerned about being cheated and over-charged unbeknown of the workshop history or its charges for services.
From the supply side, Car workshops struggles to break-even with some, having an empty workshop without any customers but with high monthly fix overhead cost. Even though the demand and supply for workshop is high, the mismatching of time, convenience and pricing leads to significant inefficiencies. Workshops had to spend thousands if not millions every year in advertisement.
Armin Baniaz Pahamin
CarBengkel, Managing Director